In this digital society, companies are under a tremendous amount of pressure to concentrate on more data-driven tactics. However, those who don’t take into account how design affects customer impressions run the gamut of losing clients even before setting foot through the digital door.
Rather, companies need to advance their business model from concentrating solely on the figures to a combined focus on both design and data if they want to have a competitive edge in this modern market. See for graphic design agency Hampshire.
Importance of Good Creative Design
There’s more to design than meets the eye. Communication is an essential component of any enterprise, and it’s a fact that a picture describes a story.
Your prospective clients and audience need to know what your company is doing and what are its operations across every spectrum – from your social media account to your website, physical address, and email communications. Businesses that don’t adhere to these standards fail to reel in leads and thereby drive growth and sales.
Visuals are usually the most arresting manner of leaving a lasting impression in the mind of the viewer by simply being so forthright. Furthermore – and perhaps even more importantly – the brain is capable of processing images 60,000 times faster compared to reading texts, plus 93% of human communication is mostly ocular.
And that’s exactly why a good creative design is so essential when it comes to drafting a business strategy. A properly crafted design idea should flow across all the marketing materials of a business – from packaging to logos, and from memes to websites to social media posts and promotional images on blogs.
Excellent creative design will assist you in creating a strong impression, build client trust, narrate your story, convey key information, and build brand identity.
Design-driven Businesses Get Results
You bet they do.
Adobe refers to this as the Design Advantage, recognising that design-driven enterprises are capable of attracting more clients with attractive content earlier in the sales funnel – and these days, this is occurring more and more on the Internet, and on social media especially.
Certainly, as the digital era keeps on gathering even more pace, social media marketing and content marketing are coming into the fold as important strategies that organisations must embrace if they want to remain relevant in this fast-paced society. And you should not forget that social media platforms are already visual platforms, to begin with. Even Twitter, which started its journey into the Big Tech circle as a platform where one could post short written texts, is now filled with a pool of imagery and videos as the network has undergone countless updates as the years have elapsed.
This has resulted in 71% of organisations now reporting that they come up with 10x the social media advertising assets and amount of content marketing as compared to what they previously did in the past. Clients want – nay, expect – great content from the brands they are in affiliation with on the Internet. And where do these experiences begin? With good creative design.
John Maeda said that the big corporations are there because of design. Other companies that fail to employ design in their strategy because they are under the presumption that it won’t affect their bottom will find themselves lagging behind the pack. He continued saying that you will business slow down tremendously. He suggested that businesses should concentrate more on faster and better design because it will prove to be the differential.
And here are the numbers to back it up – according to the numbers reported by Design Management Institute, S&O Index has been outperformed by design-driven businesses over the last 10 years.